Guiding you through the maze of online marketing

Zaddle Internet Marketing

  • Website Optimisation

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    Website Optimisation - Standing Out from the crowd

    Website optimisation is about getting the search engines to include individual pages on your website, in their natural search results, as close to the top spot on that particular search engine.

    Many companies claim to be able to guarantee a first page listing on Google for your website. And sometimes even the keywords they are suggesting seems attractive. However, time and time again, we find that the search phrase they are “guaranteeing” is not searched by anyone! The only person who finds their website at the top of Google is you! It may seem like a cheap way to get a first page listing (usually £30 per month per keyword) – however there really is NO POINT, if this does not bring new business to your website.

    There are many components to website optimisation, it is not just about a page title, a few meta tags, or a few links. We can provide a full audit of a web page, and give you advice and recommended changes needed to work towards a first page listing on the search engines. We have many examples of websites that have achieved a first page listing, a few of which we have listed below:

    JACKSON TROPHIES (www.jacksontrophies.com) – First Page Google Listings for:

    • Cheerleading Medals
    • Multisport Trophies
    • Glass Poker Trophies
    • Nickel Plated Cups
    • Multisport Kart
    • Judo Trophies
    • Kick Boxing Trophies
    • Lawn Bowls Resins
    • Fishing Resins
    • Dominoes Resins
    • Cards Resins
    • Cricket Resins
    • Rugby Resins
    • Bowling Resins
    • Motorsport Resins

    TPS OFFICE FURNITURE (www.tpsofficefurniture.co.uk) – First Page Google Listing for:

    • Office Furniture Lincoln
    • Office Chairs Lincoln
    • Office Screens Lincoln

    And even ourselves(!) – First Page Google Listing for:

    • Internet Marketing Lincoln
    • Google AdWords Management Lincoln
    • Google AdWords Lincoln
    • Google AdWords Course
    • Google AdWords Course for Beginners

    For more information on how we can help you to optimise your website, please contact us.