Guiding you through the maze of online marketing

Zaddle Internet Marketing

  • Internet Marketing Service

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    We offer a broad range of internet marketing services which include:

    • Search Engine Optimisation
    • - We offer a search engine optimisation consultancy service, which allows us to work with your existing website developers (either internal developers or external developers). We can provide you with a full audit of your website, and we will make recommendations for any changes that need to be made to the website. Should you not have an existing relationship with a web developer, then we will use one of our web development partners to complete the recommended changes to the website.

    • Search Engine Marketing
    • - We provide a wide range of search engine marketing, including Google AdWords, Pay per Click campaigns, social networking marketing and Google placement Ads.

    • Strategic Internet Marketing
    • - One of the most important aspects to strategic internet marketing, is to ensure you are choosing the battles you have a chance of winning, or you have deep enough pockets and patience to win the battles that will be fiercely contested. For example, if a client came to us and wanted to be one the first page of Google for “Life Insurance”, then the likelyhood of achieving this would be slim. This is simply down to the sites already occupying the first ten natural listings on Google for this search phrase. You would be taking on moneysupermarket, direct line, legal & general, aviva, to name but a few. These websites already have teams of people optimisting their websites on a daily basis. Making changes on a regular basis to ensure they maintain their positions at the top of Google for this search phrase. To challenge these companies would take an awful amount of time and money, and therefore choosing a slightly different keyword or phrase, that would still bring business into your website, would be a more sensible option.

    • Social Networking Marketing
    • - Having an internet presence on Twitter, Facebook, Linked In, You Tube and MySpace is increasing in importance. However, which of these would be the best medium for you as a business? How do you set up a Twitter account to ensure you are getting your message to people who would be interested in using your service or buying your product? Would you be simply wasting your time, posting information on Facebook, or developing a You Tube video? What type of business would be more applicable to MySpace than Twitter? We can answer all of these questions for you, recommending which social networking site(s) may work better for your type of company.

    • Increased Return On Investment (ROI) from your website.
    • - Ultimately, like every form of marketing, you want to see your return on investment increase as quickly as possible. This is always at the forefront of our minds as a business, and we would expect it to be no different for you. If you are going to spend £500 on 1000 leaflets – how much new business do they bring in? This is no different with online marketing, whether it is the time element you are spending writing blogs, or the budget you have allocated to your pay per click campaigns. What it can be however, is easier to monitor and track than traditional marketing methods. Google Analytics and other online tracking software can monitor how people interact with your website, and ultimately whether they went on to buy or make an enquiry. By keeping a close eye on this you can soon learn how much your website marketing is earning your company.