Internet Marketing Hints & Tips

We use a number of tools to help customers get a top ranking in search engines such as Google, Yahoo and Live search. Many companies pretend they have a “secret box” or a “magic wand” when talking about Search engine optimisation, however we are open and honest about what we do as we want to make online marketing more accessible

*TOP TIP – IF YOU GET A COMPANY TELEPHONING YOU, SAYING THEY CAN GET YOU TO THE TOP OF GOOGLE FOR A PARTICULAR SEARCH PHRASE, IMMEDIATELY GO TO WWW.GOOGLE.CO.UK/KEYWORDS AND TYPE IN THE PHRASE THEY ARE SUGGESTING TO SEE HOW MANY PEOPLE ACTUALLY SEARCH PER MONTH FOR THAT PHRASE

New start up companies can’t employ an online marketing agency to look after their SEO or Google Adwords – so on this page we have given you our hints, tips and tools to get you started. You should find these tools easy to use and, if used properly, should give you great results for your website promotion.

*TOP TIP – WHEN DEVELOPING A WEBSITE ENSURE IT CAN BE SEEN BY INTERNET EXPLORER, MOZILLA FIREFOX, SAFARI AND GOOGLE CHROME AS IT MAY LOOK SLIGHTLY DIFFERENT IN EACH OF THESE BROWSERS

We take a “white hat” approach to Search Engine Optimisation meaning our entire approach is ethical and compliant. Our efforts assist Search Engines, helping them deliver the best results to the internet user. We DO NOT undertake “Black Hat” techniques, which try to fool Search Engines (and eventually get your website black listed and therefore never shown again for any search phrases).

*TOP TIP – WHEN LOOKING AT BUILDING LINKS INTO YOUR WEBSITE, USE A FIREFOX ADD ON CALLED LINK DIAGNOSIS (YOU NEED TO HAVE DOWNLOADED THE FIREFOX BROWSER), THIS BRILLIANT PIECE OF SOFTWARE ALLOWS YOU TO LOOK AT THE LINKS YOUR COMPETITORS HAVE COMING INTO THEIR WEBSITE , MAKING IT EASIER FOR YOU TO BUILD YOUR OWN LINKS INTO YOUR WEBSITE

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This is the main tool we use for Search Engine Optimisation. It is not cheap, however we know it works and we have had some great success helping clients get higher rankings in Google. We believe it is money well spent and it allows you to check your current ranking on Google, Yahoo, Live Search, and other search engines. You can monitor your progress each month to see how many positions you have moved up the search engine rankings. Most importantly it will tell you exactly what you need to do to your web page to achieve a top 10 Google natural search ranking.

*TOP TIP – UPLOAD YOUR PRODUCT INFORMATION TO GOOGLE’S FREE LISTING SERVICE, GOOGLE BASE

Unique Content is always important on a website. Try to do your own research on your product and service and describe it IN YOUR OWN WORDS. Otherwise you will get caught out with applications like www.copyscape.com, which allow you to check if your website copy has been used elsewhere. Google doesn’t like duplicated content, so please don’t simply copy from another website, forum or blog.

*TOP TIP – thanks to Ali at http://www.ukbusinessforums.co.uk/forums/forumdisplay.php?f=83 for this one. When looking to choose a Search Engine Optimisation company, cut and paste wikipedia’s description (http://en.wikipedia.org/wiki/Search_engine_optimisation)  into the Google Search – apart from the top result (which should be wikipedia), everyone else has simple cut and pasted the text into their own website. This means it is not unique content, which is something a GOOD SEO company should know. Using it on their own website might show either laziness or a lack of understanding about was is important for successful SEO.